中国蜂蜜产品出口优势及目标市场研究 61页

中国优秀硕士学位论文全文数据库2011年第S1期经济与管理科学辑ChineseMaster"sThesesFull-textDatabase2011,No.S1EconomicsandManagementSciencesJ157-140-1中国蜂蜜产品出口优势及目标市场研究龙婧学位授予单位:华中农业大学;学科专业:产业经济学摘要蜂业是我国的传统特色产业,集经济、社会和生态效益于一体,是现代农业的重要组成部分。我国是世界最大的蜂产品生产国和出口国,蜂蜜生产量和出口量分别占世界的1/5和1/4强,我国蜂业是典型的外向型产业。详细研究蜂蜜的世界市场和中国的出口状况,分析当前出口中存在的问题及其原因,并提出解决办法,对促进中国蜂蜜贸易的持续发展,加快蜂蜜产区经济的发展,增加农民收入都具有重要的意义。本文通过分析世界蜂蜜贸易的市场环境及供求现状和趋势研究为背景,重点研究中国蜂蜜出口格局,考察了主要蜂蜜消费国的需求特征;对中国蜂蜜出口的国际竞争力进行了指标测算;运用定性和定量的方法分析了中国蜂蜜出口的影响因素;重点讨论了影响中国蜂蜜出口的贸易壁垒;最后有针对性地提出相应对策建议。本文通过分析认为,蜂蜜质量、国内外需求变化、进口国的贸易壁垒和国内生产组织化程度等是制约中国蜂蜜出口贸易主要原因,要扩大中国蜂蜜出口,必须依靠科技进步,提高蜂蜜产业化发展水平,扩大市场范围,同时还要针对不同的市场实施相应的出口策略。关键词：中国蜂蜜;;出口贸易;;目标市场中图分类号：F752.62AbstractApicultureisatraditionalandspecialindustryinChina.Asanimportantpartofmodernagriculture,ithaseconomic,socialandecologicalbenefit.China,knownasthelargestcountryforproducingandexportingbeeproductsintheworld,hasoccupiedmorethan1/5and1/4ofworldhoneyoutputandexportvolume.Soapicultureisatypicalexport-orientedindustry.InordertopromoteChina"shoneytradeandeconomicdevelopmentofhoneyareaandincreasepeasants"income,itisnecessarytostudyinternationalhoneymarketandChina"shoneyexportation,seekoutthefactorsinfluencinghoneyexportationofChinaandthenworkoutasolutiontoproblems.Firstly,currentsituationandfuturetrendoftheworldtradeofpearareanalyzed.TheemphasisofthispartisputonthestatusofChinesepearexportationandthedemandcharacterofmainconsumingnations.Then,adaptingtheindexsystem,thepositiveanalysisofinternationalcompetitivepowerconcerningoftheChinesepeariscarriedout.ThefactorsinfluencingpearexportationofChinaareanalyzedbymeansofqualitativeandquantitativemethod.ThetradebarriersfacingpearexportationofChinaaredebatedemphaticallyandthentheconstructivesolutionisputforwards.Basedontheaboveanalysis,thefactorssuchasproductqualityandstructureofpear,overseasanddomesticdemandchange,tradebarriers,theorganizationofpearproductionlimittheexpandingofChina"spearexportation.InordertoimproveChina"spearexportbenefit,itisnecessarytodependonthescienceandtechnology,establishtheefficientpearindustrialorganization,strengthentheexportationcontrol,expandthepearmarketandcarryouttargetmarketingstrategyaccordingtodifferentmarketcharacters.KeyWords：ChinaHoney;;ExportTrade;;TargetMarket导师:夏厚俊；导师单位:华中农业大学 中国优秀硕士学位论文全文数据库2011年第S1期经济与管理科学辑J157-140-2 第S1期龙婧：中国蜂蜜产品出口优势及目标市场研究J157-140-3目录1导论······························································································································································61.1选题背景、目的和意义························································································································61.2国内外研究动态····································································································································71.2.1国外研究动态·································································································································71.2.2国内研究动态·································································································································81.3研究方法与框架····································································································································81.3.1研究框架·········································································································································81.3.2研究方法·········································································································································101.4可能的创新点········································································································································101.5需要深入研究的问题····························································································································102世界和中国蜂蜜生产概况···························································································································112.1世界蜂蜜生产概况································································································································112.1.1世界蜂业的产地分布·····················································································································112.1.2蜂蜜产量情况·································································································································122.2中国蜂蜜生产概况································································································································132.2.1总量形势·········································································································································132.2.2中国蜂蜜生产区域分布··················································································································143世界和中国蜂蜜贸易概况···························································································································163.1世界蜂蜜贸易的地区分布·····················································································································163.1.1洲际分布·········································································································································163.1.2国家分布·········································································································································173.2中国蜂蜜对外贸易概况························································································································183.2.1中国蜂蜜对外贸易概况··················································································································183.2.2中国蜂蜜出口贸易格局··················································································································194中国蜂蜜出口优势及竞争力分析················································································································244.1中国蜂蜜出口优势································································································································244.1.1资源优势·········································································································································244.1.2规模优势·········································································································································254.1.3生产成本优势·································································································································254.1.4地缘市场优势·································································································································254.2中国蜂蜜贸易竞争力分析·····················································································································264.2.1显示性比较优势指数······················································································································264.2.2国际市场占有率·····························································································································274.2.3固定市场份额模型·························································································································285中国蜂蜜出口目标市场分析·······················································································································335.1东南亚市场············································································································································335.1.1消费特点·········································································································································335.1.2进口状况·········································································································································335.2东亚市场················································································································································34 中国优秀硕士学位论文全文数据库2011年第S1期经济与管理科学辑J157-140-45.2.1消费特点·········································································································································345.2.2进口状况·········································································································································345.3北美市场················································································································································365.3.1消费特点·········································································································································365.3.2进口状况·········································································································································365.4欧盟市场················································································································································385.4.1消费特点·········································································································································395.4.2进口状况·········································································································································396中国蜂蜜主要出口目标市场面临的贸易壁垒·····························································································426.1中国蜂蜜出口面临的关税壁垒·············································································································426.1.1日本················································································································································426.1.2美国················································································································································436.1.3欧盟················································································································································436.2中国蜂蜜出口面临的非关税壁垒·········································································································446.2.1日本················································································································································446.2.2美国················································································································································456.2.3欧盟················································································································································466.3美、日、欧技术性贸易壁垒的特点·····································································································477扩大中国蜂蜜出口的对策建议····················································································································487.1中国蜂蜜出口贸易所面临的问题·········································································································487.2扩大中国蜂蜜产品出口的对策建议·····································································································487.2.1加快企业技术改造,加大新产品开发力度,提高产品的科技含量··················································487.2.2实施全面质量管理,严格把好质量关······························································································497.2.3与国际食品卫生标准接轨,积极应对国外技术性贸易壁垒···························································497.2.4发展及扩大其他出口国市场,加大中国蜂蜜品牌的宣传力度·······················································50参考文献··························································································································································51 第S1期龙婧：中国蜂蜜产品出口优势及目标市场研究J157-140-5 中国优秀硕士学位论文全文数据库2011年第S1期经济与管理科学辑J157-140-6 第S1期龙婧：中国蜂蜜产品出口优势及目标市场研究J157-140-7 中国优秀硕士学位论文全文数据库2011年第S1期经济与管理科学辑J157-140-8 第S1期龙婧：中国蜂蜜产品出口优势及目标市场研究J157-140-9 中国优秀硕士学位论文全文数据库2011年第S1期经济与管理科学辑J157-140-10 第S1期龙婧：中国蜂蜜产品出口优势及目标市场研究J157-140-11 中国优秀硕士学位论文全文数据库2011年第S1期经济与管理科学辑J157-140-12 第S1期龙婧：中国蜂蜜产品出口优势及目标市场研究J157-140-13 中国优秀硕士学位论文全文数据库2011年第S1期经济与管理科学辑J157-140-14 第S1期龙婧：中国蜂蜜产品出口优势及目标市场研究J157-140-15 中国优秀硕士学位论文全文数据库2011年第S1期经济与管理科学辑J157-140-16 第S1期龙婧：中国蜂蜜产品出口优势及目标市场研究J157-140-17 中国优秀硕士学位论文全文数据库2011年第S1期经济与管理科学辑J157-140-18 第S1期龙婧：中国蜂蜜产品出口优势及目标市场研究J157-140-19 中国优秀硕士学位论文全文数据库2011年第S1期经济与管理科学辑J157-140-20 第S1期龙婧：中国蜂蜜产品出口优势及目标市场研究J157-140-21 中国优秀硕士学位论文全文数据库2011年第S1期经济与管理科学辑J157-140-22 第S1期龙婧：中国蜂蜜产品出口优势及目标市场研究J157-140-23 中国优秀硕士学位论文全文数据库2011年第S1期经济与管理科学辑J157-140-24 第S1期龙婧：中国蜂蜜产品出口优势及目标市场研究J157-140-25 中国优秀硕士学位论文全文数据库2011年第S1期经济与管理科学辑J157-140-26 第S1期龙婧：中国蜂蜜产品出口优势及目标市场研究J157-140-27 中国优秀硕士学位论文全文数据库2011年第S1期经济与管理科学辑J157-140-28 第S1期龙婧：中国蜂蜜产品出口优势及目标市场研究J157-140-29 中国优秀硕士学位论文全文数据库2011年第S1期经济与管理科学辑J157-140-30 第S1期龙婧：中国蜂蜜产品出口优势及目标市场研究J157-140-31 中国优秀硕士学位论文全文数据库2011年第S1期经济与管理科学辑J157-140-32 第S1期龙婧：中国蜂蜜产品出口优势及目标市场研究J157-140-33 中国优秀硕士学位论文全文数据库2011年第S1期经济与管理科学辑J157-140-34 第S1期龙婧：中国蜂蜜产品出口优势及目标市场研究J157-140-35 中国优秀硕士学位论文全文数据库2011年第S1期经济与管理科学辑J157-140-36 第S1期龙婧：中国蜂蜜产品出口优势及目标市场研究J157-140-37 中国优秀硕士学位论文全文数据库2011年第S1期经济与管理科学辑J157-140-38 第S1期龙婧：中国蜂蜜产品出口优势及目标市场研究J157-140-39 中国优秀硕士学位论文全文数据库2011年第S1期经济与管理科学辑J157-140-40 第S1期龙婧：中国蜂蜜产品出口优势及目标市场研究J157-140-41 中国优秀硕士学位论文全文数据库2011年第S1期经济与管理科学辑J157-140-42 第S1期龙婧：中国蜂蜜产品出口优势及目标市场研究J157-140-43 中国优秀硕士学位论文全文数据库2011年第S1期经济与管理科学辑J157-140-44 第S1期龙婧：中国蜂蜜产品出口优势及目标市场研究J157-140-45 中国优秀硕士学位论文全文数据库2011年第S1期经济与管理科学辑J157-140-46 第S1期龙婧：中国蜂蜜产品出口优势及目标市场研究J157-140-47 中国优秀硕士学位论文全文数据库2011年第S1期经济与管理科学辑J157-140-48 第S1期龙婧：中国蜂蜜产品出口优势及目标市场研究J157-140-49 中国优秀硕士学位论文全文数据库2011年第S1期经济与管理科学辑J157-140-50 第S1期龙婧：中国蜂蜜产品出口优势及目标市场研究J157-140-51 中国优秀硕士学位论文全文数据库2011年第S1期经济与管理科学辑J157-140-52